"If you own a Florist Business and want help from someone who has started and built businesses just like yours ..
... then I know I can help YOU!"
After over a decade spent marketing big brands for large corporations, marketing and selling to the major supermarkets, getting involved in TV advertising campaigns and spending huge budgets I took the step of launching my own specialist Florist business in 1999.
My business was a world away from the large corporate environment, but way more exciting and challenging.
I thought building my small business would be easy, I knew how to sell and promote products, but small business marketing is a world away from brand marketing within a corporation.
Gone are the big budgets and the advertising agencies, marketing on a shoestring budget is the only way to stay in the black financially.
I adapted my skills and learnt how small business can achieve great success through sales and marketing using limited resources.
I went on to develop my businesses starting also a wholesale arm selling to a diverse mix of clients including P&O Ferries, Hilton and Stakis Hotels, Regus, Melia Hotels and many other large and small companies as well as direct to consumers and other retailers.
In the four and a half years I owned the company I took it from zero to a solidly profitable business with a portfolio of quality clients, but I wasted money along the way, trying advertising campaigns that didn't work, producing sales letters that got no response. I learn't the expensive way!
But learn I did!
I eventually sold my businesses resulting in us being able to realise a dream and build our own wonderful house mortgage free, whilst still keeping our existing home.
Over the past 4 years since selling my business I have spent 1000's of hours analysing in detail what I did that worked (and what didn’t) as well as undertaking numerous courses in advanced sales and marketing techniques.
As a marketing consultant I now share these tried and tested techniques with other small and medium sized businesses.
The thing most of us strive for in our lives is freedom, freedom to work where and when we want, to have enough money to do the things we want to do. I feel I have more freedom than most.
You can achieve freedom too. Implement some of the techniques I share with you on this website and you will see your business move much closer to where you want it to be.
Step 2 - Take a look at the FREE Marketing Resources on this website there are loads of FREE ways to Promote your florist business Get started today!
- Get a folder and print out all of the FREE resource pages
- Read through and make notes of the areas you need to work on in your business
- Draw up a marketing plan with your goals for the next 6 months
- Set out in your plan how you're going to achieve them
- If you need more help and want to fast track your business success then read on to find out how you can benefit from a step by step marketing system designed just for you
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One of the most dangerous things you can do if you want to make money from your florist business is to put your faith in conventional brand advertising and marketing
... I can reveal the TRUE insider techniques that have made small business owners real profits over and over again.
Step 3 - If you are ready for the New Opportunity that my Red Velvet Rope Club offers then read on to find out what this step by step system can bring you and your florist business.
- This is a plug and play system; all the tools are there and there is no financial risk on your part, you just follow the instructions to watch your sales grow.
- It’s all the advertising you’ll ever need, all ready to go with just a few additions from you to personalise it.
- All the promotions you ever need to run, all planned out in detail.
- All the ways to find new clients and even get back old ones.
- It shows you how to make more profit from the clients you already have without the hard sell.
- It has everything you need for the most effective on going marketing and advertising you could ever imagine.
And it’s simple to make this system work for you!
I am only looking for Florists who want to seriously increase their profits in the next 12 Months.
I’ll give you everything you need to get your business on the fast track to more sales and better profits with my FREE Test Drive
I’ll also throw in £98 worth of bonus resources FREE and all without any risk on your part
Why am I making such a valuable offer....? Because I get frustrated seeing good businesses struggle through using glossy marketing that has no proven results, or not even marketing at all.
I’ll show you how to use proven and measurable direct marketing materials and I want to prove that this type of marketing works even in times of recession, or as I like to see it a changing economy.
You will be armed with the most powerful, innovative sales and marketing tools available to any Florist Business.......
Everything is written for you in a ready to go proven marketing system, it's as easy as joining the dots. Read on to find out more about the sales and marketing tools that are contained within The Red Velvet Rope Club, all designed to help you increase your profits and make your florist business a success.
This is a step by step system providing encouragement, motivation and marketing tools, all you have to do is put them into action, we will be there to help and provide encouragement whenever you need it.
Who is this system for?
This is not for the people who don't want their business to be a great success or those who are happy with scraping a living, this is for the florist who has a business that they want to build into a highly successful and profitable floral empire.
You don't have to have a retail shop, you may work from a industrial unit, or even from home. You just have to be running a Floral business and want to take it to the next level. This system is only open to people running a floral business.
We are looking for people who are not afraid to have a go and are committed to increasing their sales and overall profitability.
In return we will give you the system absolutely FREE for 2 months, providing you the opportunity to make more money from your florist business than you ever have before.
The Red Velvet Rope Club
Everything runs super efficiently- from day one it's easy to get started
Everything has been condensed down to the simplest details - making it easy for everyone who works for you to grasp it
Everything has been meticulously planned and tested - I have used all these techniques and materials to great effect throughout many businesses including my own floristry businesses
Everything is easy to implement - Once you start carrying out this system it will free up your time letting you relax and take more time out to do the things you love
No more struggling to think up new marketing ideas - no more guessing about what special event will or won't work, no more grit your teeth waiting to see if anyone bites at your latest ad or promotion
Because from now on your marketing is proven and tested
Over the coming months what I will share with you is not how most florist businesses market themselves.... The good ones may implement the odd proven marketing tactics. Most struggle and guess what might work..... I am going to show you how good retail can be and the best strategies that will work for your florist business.
- Use Special Events- done the right way this can be the most powerful form of marketing - bring in crowds of new customers ready to buy
- Implement Customer Loyalty Programs - Keep your customers coming back, buying more and telling everyone else
- Never again fear competition - stop looking over your shoulder at the big retailers or other florists in your area. Your client base will be raving fans
- Skyrocket the results of your direct outreach - whether it's yellow pages, flyers, direct mail, radio or newspaper adverts - see your results at least double
- Use Continuity programs to increase profitability and manage cash flow - we have a whole range of programs that keep your customers coming back for more and lock them in to your business (because they want to be)
What's more this system works as well in Penzance as it does in London, Manchester or New York. Whether you work from home or have several shops, and regardless of what the economy is doing.
There are always potential and former clients nearby who just need a bit of a nudge to spend money with you. You can't force them, you can't argue with them, and you can't beg...but with this system you can get their attention, tap in to their desires and prompt them into spending their money with YOU.
What separates the winners from the losers in floristry ?
It is your ability to action the proven strategies and techniques that the top retailers use. It grabs the attention of your client and prospects, get's them in the buying mood and then spurs them in to action to spend money with YOU.
How do you know your competitors won't be copying?
Because Not everyone wants their business to grow - I know that will sound bizarre if you have read this far as you are obviously not one of those types of people.
But the reason that many of your competitors will not be copying is because they are happy with the status quo. They think that a florist business is more of a hobby than a business, or they just continue blaming the economic climate, the supermarkets or their clients for the fact they can barely make ends meet.
Simplicity itself
You don't need to invent or guess how to do the marketing for your florist business ever again.
What you will receive is detailed and specific tactics, ads and promotions that have already been planned, tested and laid out ready for you.
All you need to do is follow the system step by step and put all the material into action. This is a multi pronged system designed to fast track your results.
Is the 2 months test drive really FREE?
Yes the test drive is FREE, all we ask is that you show some commitment by paying for the postage. The cost of P&P is £2.97 per month for the first 2 months (the price of a couple of coffees). There are no catches or hidden costs just your time.
All the materials within this system will pay for themselves. That is why using tested tactics makes the only sensible business decision.
If you can allocate a small marketing budget to get you started that will make life easier for you. Anywhere from £100-£500 would be a good start. This money is to be spent by you on your business on the proven materials within the pack, you chose what you do but the more methods of marketing you implement the quicker your business will grow.
I would suggest that once you start generating additional revenue, 10% of this could be reinvested to continue to grow your business, meaning your marketing is totally funded out of the new revenue you have generated.
Good Marketing is NOT a cost it is an investment in the future sales of your business. For every £1 you invest you should be looking to get £2 back as a minimum. I will show you how.
Do I need anything special to get started?
This system requires that you have access to, or preferably own and are able to operate a PC and printer as well as have Internet access. The Red Velvet Rope Club materials are available directly from our website but you will also be sent a monthly audio disk. Broadband access is preferable so that you can watch the videos on the website.
How valuable is the information in this system?
If I was creating this entire system for one of my clients I would charge in excess of £25,000 for the time element of it alone, but because I want to help small businesses survive and prosper I am syndicating this system so more people can use it and hence the very reasonable price.
Here are some of the thrifty tactics I'll share with you step by step to give you the best return on investment for your business.
Many businesses using these tactics cut their overall marketing spend but generate loads more profit. I will show you how.
Low cost post card campaigns - Massive results can be achieved from such a simple medium - it's the message that matters
Raise the Dead - (not literally) but bringing back those lost clients is far easier than finding new ones. There are loads of tactics for raising the dead and results have shown 100 to 400% returns on investment
Keep those clients loving you - client loyalty programmes are prevalent in other retail industries but not seen so often in the florist sector. This system shows you how to implement one that works like magic and can be put on auto-pilot to keep them coming back.
FREE Advertising - Get loads of great PR FREE of charge. Becoming a celebrity is not everyone's idea of heaven, but put your shop in the forefront and you will get the fortune and can choose if you want the fame.
Referrals - This is the most powerful and cheapest form of advertising you can get. I show you how to get referrals flooding in to skyrocket your profits.
Signs that Sell - If you have a shop front then you need to use it to Sell Sell Sell - I show you how and we look at what words to use and how to use signs to educate, direct, prompt and sell.
Yellow Pages ad's that pull - I'll show you how to pull clients to your shop or web site with your yellow pages ad's
No more cold calling - I'll show you how to warm your prospects
Profits every month - Banish those peaks and troughs in your turnover for ever, make your business profitable every month.
Linked sequential promotions - a system of promotions and events that bring back lost clients, increase sales from current clients and bring in new ones without spending a fortune. Your marketing looks polished and not so much "lets make it up as we go along"
If your marketing is doing great business for you and you have no financial worries regarding your business, you don't have bad months or worry about the impact of your competition or the economic changes taking place then this system is not for you.
However if you do want more sales and greater profits in the next 12 months then take a look at what's in the package.
Click her to reserve your FREE 2 months Test Drive and £98 worth of FREE resources.
FREE Coaching - One on One coaching from an experienced Florist Marketing expert by email.
Florist Marketing Made Easy - a complete guide that builds monthly, it makes marketing your florist business easy with exercises that once completed will build your Florist business blue print
Selling like Crazy -A complete guide to Florist selling for every situation be it retail or commercial. This is not conventional selling it is selling for people who don't like selling. I have developed a system that will coach all your staff on telesales techniques and in store selling. Making even the most reluctant florist a great sales superstar.
Template Promotions - Every advert, postcard and flyer "done for you" ready to insert your business details. Easy to amend and just print on your printer or send to your local print shop. Even web site copy scripts and mapped out events that will fill your shop with clients eager to buy. Each section shows you what to do and how to do it step by step.
Red Velvet Rope Club CD of the month - This is approx. 1 hour CD every month that you can listen to in your car. Giving you inspiration and motivation with real life case studies and profit improvement strategies.
You will discover how to market your florist business and get results - using the ready to go adverts, flyers, postcards and mailers
You will stand apart from the competition - Other florists will not be able to match your marketing
Fill your order book or shop with new clients - get your phone ringing and web site working for you
Get existing clients spending more and more often - unlock those hidden profits that are within every client
Double your sales overnight - use simple sales techniques
Stop being an advertising victim - find out why 99% of advertisements don't work and how to write advertisements that sell
Get the support you need - armed with these powerful tools you could make a difference to your sales even without any help, but with the ongoing support you will see massive changes and will never be left wondering if you're doing the right thing
Learn powerful low cost marketing that's proven to get results
Red Velvet Rope Club Website
You get exclusive access to the Red Velvet Rope Members web site where you can view up to the minute marketing articles and new promotional tactics as well as share your successes with other Red Velvet Rope Club Members. All the materials will be here for you to access 24 hours a day along with webinars and step by step videos on how to get the best from your membership.
You will be armed with the most powerful, innovative sales and marketing tools available to any Florist Business.......
